Three Capes Track [Winter Campaign]

In the middle of winter 2017, Simon and I headed out to the Three Capes Track on the Tasman Peninsula. We went with an amazing group of people who represent the track’s target demographic and who became fast friends during the four day walk. Our brief was to create a stills and video campaign to show how incredible the experience is in winter.

And I can confirm that it is amazing in winter! The track is dry, the air is crisp (sometimes a bit damp, but ya know… winter), the views are epic, the huts are warm and the tracks are quiet. We had a great time chasing that low glowy winter light and the perfect steamy cup of tea.

Here are (quite) a few of my favourite images…

PS. Be sure to scroll to the bottom to see some behind-the-scenes photos of the team having fun times between shots.

Client
Three Capes Track
Tasmanian Parks and Wildlife Services

Campaign Coordination
Corporate Communications

Videographer
Simon Bischoff

Talent & support
Hannah Vasiliades, Shirley Zheng, Julia Mosley, Chris and Scott McKibben, Kym and Rob Child.

Day One: Port Arthur Historic Site > eco-cruise with Pennicott Wilderness Journeys > Surveyors Hut

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Day Two: Surveyors Hut > sea cliff walk > Munro Hut

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Day Three: Munro Hut > Cape Pillar > Retakunna Hut

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Day Four: Retakunna Hut > Mount Fortescue > Cape Hauy > Fortescue Bay

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Thanks

Deepest thanks to…

Corporate Communications and Tasmanian Parks and Wildlife Services for helping us to get on the track.

PWS rangers Joel, Georgie and Ken and the other 13 walkers on our trip for being patient with us while we appropriated your huts and tracks. Thanks for the chats, the hot shower for Kym (our gear-fetching trail-runner) and for recharging our batteries, physically and metaphorically.

Port Arthur Historic Site and Pennicott Wilderness Journeys for arranging the dolphins and bending their schedule to allow us to film.

To our Three Capes Next Top Models, Chris, Scott, Jules, Hannah, Shirley, Rob and Kym for not batting an eyelid at getting up before sunrise and walking into the night. Your energy and enthusiasm made our job easier.

Big thanks to Hannah for hauling her body weight in gear while reciting beautiful poetry along the track.

And Simon for feeding me and being a legend.

Behind the scenes

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