As the paint dried on the brand new buildings we got stuck in to capturing the experience of spending time in the sleeping pods, partaking in local food and wine, and relaxing in the ‘Hub’ building. On our second day we had an incredible time riding the Blue Tier Descent to capture the soft-adventure pace of the Blue Derby Pods Ride experience.
Blue Derby Pods Ride [Launch Campaign]
Our brief was to create a comprehensive set of stills and a video to appeal to the Blue Derby Pods Ride target demographic, couples between the ages of 45 and 60. We were to emphasise a slower pace of riding and experiencing Blue Derby, compared to the high action / high speed imagery that usually comes out of the area.
Video / Drone
A major part of our brief was to create a promotional video to convey a sense of luxury alongside the soft-adventure nature of the three day guided mountain bike experience.